What struck me as more interesting - although I've been more than interested in this feature for quite some time - is it's place in publisher strategy.
"It’s interesting to see what happens when you take away the subscription model away," Firor explained. "You don’t see a hardcore playstyle - like playing for six months and then quitting - we don’t see that. We have a lot of players who will play for two or three weeks because they want to get through a zone and then stop. Then they come back two months later for another month, because there’s no pressure to play all of it at once.
"Our DLC packs cater to that..."
In short, Matt Fior is blaming the weakness of this game as a persistent community builder on the financial model ;)
